Credit to my good friend Ursula who introduced me to this concept, and to Julia Saxena, a wonderful past client who amplified the idea. Their own work manuals inspired me to create one for my clients.

My Core Values

I live by a few simple principles: straightforwardness (I don't sugarcoat), continuous learning (I'm always evolving my craft), authenticity (what you see is what you get), and family (they come first, always). I value freedom over structure and results over appearances.

The Essentials

I'm a technical specialist who works as a freelancer by design. I value my freedom, which means I can be available at odd hours but also means I'll f*** off to karate camp when I need to. I don't pretend to work—I either work efficiently or I don't. At 11am, if I've done what needs doing, I'm done for the day with zero guilt.

How I Can Help You

I specialize in making online businesses work better through:

• Automating repetitive processes that waste your time
• Creating personalized user experiences for your email subscribers
• Building effective onboarding sequences that convert
• Transforming your launch-based business into an evergreen revenue machine
• Setting up data systems so you can make decisions based on facts, not feelings
• Finding and fixing the technical blindspots you didn't know existed

Communication Style

• I prefer async communication: email, Loom, or voice messages
• Don't expect answers on weekends
• I spot blindspots and potential failures from miles away (you might mistake this for negativity)
• I need clear instructions, then leave me alone to execute
• Unless I hear otherwise, I assume no action is needed from me
• Follow up if something seems to have fallen off my radar

What I Need From You as a Client

• Clarity on what you want to achieve, not just tasks to complete. Explain to WHY are we doing what we are doing. I might improve upon the system as a whole.
• Trust in my process: I'm slow and methodical for a reason
• Timely responses when I need your input
• Permission to be honest about what's not working
• Respect for boundaries: I deliver excellent work, not 24/7 availability
• Appreciation for efficiency: if I solve in two hours what others take a week to do, that's a feature not a bug

What Frustrates Me

• Meetings that should have been emails (or Looms)
• Transactional thinking: people aren't metrics
• Being asked "are you working?" when I'm thinking
• Pretending to be busy to justify my value
• Clients who want constant updates rather than results

What I Deliver

• Technical solutions that actually work
• Efficiency: what takes others a week might take me two hours
• Honest feedback even when it's uncomfortable
• Zero guilt when the work is done
• Systems that keep working long after I'm gone