I grew up in Hungary, which means I say what I think. I work with a small number of online businesses at a time: course creators, coaches, membership and community businesses, founders with a real email list behind them. People who built something that works and can't quite see how anymore. I help them see it again.
What I do
Owners can answer the hard questions about their business. It's the simple ones that go quiet. What actually happens after someone signs up? Which channel really makes you money? If your list doubled tomorrow, what breaks first?
Going quiet doesn't mean you're bad at this. Nobody can see their own business from the inside. Mature systems drift out of view and start quietly reporting things that aren't true: numbers that look right and aren't, a "best" channel that's secretly your worst. New launches run on confidence instead of a map. Either way you're deciding on a picture that's wrong, and there's no way to tell from where you're standing.
So I come in from outside. I ask the simple questions, map what's actually there, and rebuild the real picture from the raw data, where every number traces to a source you can check. Then I own the fix: strategy, build, and the hands doing the work.
Most of it runs on email, because that's where the money and the mess both sit. But email is just the surface. What I'm really handing back is a business you can see. And I build it subscriber-first. Every decision serves the person moving through the system, and once their experience is right the owner's numbers follow.
If you want to see exactly how that works, I've written the whole method down, step by step: how I work.
Where I come from
I spent about ten years at fluentin3months.com, at the time the biggest language learning blog in the world, and left as its CTO after helping grow it to a million readers a month. Then I ran client delivery at RightMessage, building email personalization systems for clients like Tiago Forte, Justin Moore and Justin Welsh. Now I do that work under my own name.
The situations I walk into
A course business where the year looked fine but something was off. Revenue held, so nobody looked underneath. The ad platform was crediting itself for about 15% of the revenue its ads actually drove, so the campaigns getting cut as losers were quietly the best performers.
A team full of capable hands with nobody owning the machine. Specialists doing good work in their own corners, and a hole in the middle everyone kept stepping into. The missing person was the one who asks "but what about this?" before it breaks.
A coaching business changing strategy every six weeks. Each pivot felt reasonable, because there were no numbers to hold onto and every quiet month read as proof it was time to try something new. Nothing got measured long enough to learn from it.
A founder heading into a launch on confidence instead of a map. Years of collected emails, nothing built behind them, and no way to know what those subscribers were worth until the launch had already come and gone.
A course business doing real revenue that couldn't answer the basics. Where do subscribers come from, what happens after signup, do the ads pay. The system worked, and nobody could say how.
Underneath, it's almost always the same handful of problems wearing a different disguise.
What I value most about Bálint is that he consistently finds the issues others miss. He works behind the scenes, but his impact shows directly in conversion metrics. Technically deep, commercially aware, and genuinely easy to work with.
Founder, rightmessage.com
If this sounds familiar
If this sounds uncomfortably familiar, email me directly. If it doesn't, you probably don't need me.
Not here for the business stuff? Fair enough. I also write about systems, games, and whatever I'm trying to understand. Start here, or read more about me.